Visit Maldives Corporation
VMCAbout
Visit Maldives Corporation (VMC) is the State-owned enterprise mandated to promote the Maldives as a tourist destination worldwide under the brand “Maldives” and slogan “Maldives… The Sunny Side of Life”. Operating as an independent and autonomous body under the governance of a Board of Directors appointed by the President of the Maldives, VMC actively markets the Maldives in key global markets with an integrated 360-degree marketing approach. VMC’s key activities include travel trade shows; roadshows; media/Influencer/celebrity/trade familiarisation trips; brand visibility campaigns; digital marketing; global campaigns; travel agent training programmes; PR and media programmes and joint marketing campaigns with stakeholders/service providers. VMC also has appointed PR and trade representation across 15 key global markets. Under VMC’s purview, the Maldives has gained immense recognition, accolades, and awards in the international tourism arena. The highlight of our achievements include securing the most prestigious tourism industry title in the world for five consecutive years; the World’s Leading Destination of 2020, 2021, 2022, 2023 & 2024 at the World Travel Awards. In addition to this, Maldives was honoured as the World’s Leading Green Destination 2024, marking the first year winning this prestigious title.
Mission
Build and sustain a highly identifiable and recognizable Maldives brand that connects with today’s traveler mindset.
Vision
Be the most desired holiday destination in the world exemplifying timeless appeal.
Share Details
| Type | Entity Name | Percent |
|---|---|---|
| Government | The Government of the Maldives | 100.00% |
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